Here’s the imminent trend that content creators, businesses, users, and the whole TikTok community are awaiting: creative bravery. The trend is yet to be here, yet plenty of fuzz surrounds the emerging tendency that will shape marketing and content strategies on (and beyond) the platform.
As they say, TikTok is the platform that defines the trend for all the other social media hubs, such as Instagram, Facebook, and others, aimed at captivating increasingly larger audiences. They are free-of-charge service providers, but they’re worth billions. TikTok is only valued at around $66BN as of 2023, being listed as the most profitable unicorn to date and demonstrating how the power of smartly-made short-form video content to connect businesses with expanding audiences is unparalleled.
The TikTok landscape has long been captured by arising and passing trends, like those revolving around astrology, subcultures, transitions, storytime trends, memes and pop cultures, among other well-famed ones. However, since inspiration and marketing trends evolve with the ever-changing customer needs and wants, it’s logical that the waters cannot remain calm in the digital realm. The creative bravery, the emerging TikTok trend already generating a lot of noise, is just around the corner. The forthcoming sections will unlock essential insights for any up-to-date scroller and marketer not to be taken aback and to succeed in leveraging the new transformative mindset fueled by imagination and curiosity.
The creative bravery trend unearthed by the platform itself
TikTok discloses the pivotal trends brands should tap into in the subsequent year to strengthen their foundation for growing a more significant online and offline audience. As everyone may already know, businesses and aspiring notorious content creators on the platform have well-researched, tried-and-tested methods to get closer to their specifically targeted audience, with the option to buy TikTok followers ranking as the most popular and efficient. But when zooming out the picture and looking at modern and continuously changing patterns to achieve better and better results, catching up with the trends is the most prominent and natural thing to do.
TikTok forecasts that the triumphing brands of 2024 will be those able to show “creative bravery,” thus establishing the most longstanding and profound connections with their targeted audience. To gauge the imminent essential trends predicted to seize the platform in the subsequent months, TikTok has employed “trends signals,” or features that dissect fresh shifts and patterns in user interests and behaviors, helping brands cement a permanent content strategy in a pertinent way.
2023 witnessed over 1BN internauts registering on TikTok to leverage the offered opportunities for entertainment, socialization, and brand acknowledgment. As one may recall, TikTok ranked as one of the most trustworthy resources where potential customers could gain invaluable insights into their eyed products since rising popular entities offer more transparency and credibility than celebrities who already have all the facets of their lives sorted out. Therefore, TikTok places all the bets on storytelling, emphasizing the need for outstanding content that serves authenticity, genuineness, and a sense of courage from the narrator.
New milestones, new tendencies
Expectedly, TikTok has reached the $10 billion user spending threshold, becoming the first platform that isn’t a gaming app to generate such a high revenue amount in global consumer spending, with prospects of becoming the best-earning application to date. Other apps that have rivaled TikTok are the well-known Candy Crush Saga, Monster Strike, and Honor of Kings, among others, which amassed such large sums across numerous years. According to the latest statements, TikTok users could consume around 40 hours a month in the app by the subsequent year’s finale, meaning no other platform is poised to dethrone it in the foreseeable future. Thus, businesses and brands have one thing to work on: the creative bravery trend that will revolutionize TikTok content in the new fiscal year.
What creative bravery is all about
This year, TikTok was all about throwback tracks, makeup routines, ASMR food vids, life hacks, humorous skits, foolproof recipes, and flourishing small businesses, among other elements. All these tendencies and models shaped the modern global community that kept innovating, creating, bonding, and celebrating on the platform, influencing today’s culture and lives.
Fast forward, and an element has been increasingly separating itself from the crowd, namely creativity. 2024 will see content creators shape art in ways the average eye has never seen, encouraged by a need for uniqueness, courage, vulnerability, imagination, and curiosity.
Three essential trends have already broken into the TikTok landscape: “curiosity peaked,” which helps users unearth new stuff; “storytelling,” where the observer is transposed in the narrative; and “bridging the trust gap,” or an audience’s call-out for brands to show morals and genuine values. All these are prioritized before fast, one-time sales and place the need for trustworthiness and more transparency from the brands above their efforts to appeal to and lure potential customers into their trap.
A rundown of the three fresh concepts seizing the TikTok stage
Creating a persona as a brand among the many participants on this platform looks exponentially dissimilar to other applications, specifically as they’re interacting with entirely different audiences. Here are the three distinctive novel concepts broken down so that up-to-date content creators’ strategies will be shaped relevantly:
- Curiosity Peaked. A new transformative mindset pinpoints TikTok users’ tendency to go to the platform for more than “right answers”, looking for new and broadened perspectives and submitting queries that help unearth new territories. New IRL actions and perspectives arise due to the active mindset that predominates on the platform. Clinique is a trendsetter in this regard, relying on creativity, discovery, and platform communities to create the new face of their campaign. The heavyweight ranked among the top creators to exploit thedynamic search platform of the app, further drawing an outstanding 441% conversion rate growth and an astronomical 51% rise in CTR.
- Storytelling Unhinged. Today, a story’s beginning can also be its ending, with more plots unfolding simultaneously. Social media communities are building complex narratives and characters, as can be stated by TikTok’s modern trend, #delulu, also read as delusional comfort. With inceptions in fandom culture, this manifestation encourages audiences to keep dreaming of the impossible and sticking to their aspirations and desires. Viking Rise, the most famous online multiplayer real-time strategy game, first leveraged the trend by showcasing a range of “let’s play” creatives to entertain users.
- Bridging the Trust Gap. Last but not least, brands are encouraged to reduce the gap between them and their customers, which impedes businesses from bonding with their audiences. Customers and interns seek brands that can display a positive and transparent image and drive healthy societal change.
Concluding thoughts
TikTok remains a leader in establishing trends that guide brands and content creators on successful paths. These days, all the interests and needs revolve around creativity, boldness, and transparency in actions, with brands with powerful words to say positioned well above the quiet ones.
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