With the new year nearly upon us, it’s time to start thinking about objectives, goals, and aspirations for 2023. For most businesses, that’ll mean charting their growth into the new year, thinking about how they can boost their sales, and increase their exposure to customers in such a way that increases their market share. In this short guide, we’ll look at three growth plans with which you can achieve your goals, using some of the most advanced sales and marketing techniques to get seen by more people and to shift your products in higher quantities in 2023.
SEO
If you haven’t got an SEO plan for 2023, it’s time to start making one. All businesses that rely even in part on online sales should be running an SEO campaign to make their website and webpages more visible to consumers. That could mean anything from running an SEO audit on your site to clean up broken links and poor web text to thinking through how you can set up backlinks that’ll enhance your ranking in search engine results pages.
There are dozens of ways in which to make your SEO performance better. For those selling online, eCommerce SEO should be your first port of call. Try to make your product pages as well labelled as possible, with keywords and phrases contained in those pages, to stand the very best chance of getting seen by customers who are shopping for products just like yours.
Sales
Alongside every marketing campaign should run a revitalized sales effort. This should be led by your head of sales and should target those consumers who are most likely to show an interest in your products. Here, there are plenty of ways to increase your visibility and draw more people onto your website.
You have the phones at your disposal, as well as email addresses for existing customers. You can make a sales drive through smart, targeted adverts, or by running offers on a line of your products. Given that the new year always begins with sales, this is a chance to discount your items, share them widely, and shift your stock, so that you have a clean slate to work on in 2023.
Business Plan
Taking marketing and sales together, your business plan is simply your way of considering how you’ll make money in the coming year. You might feel that you’re making too little profit from each sale, which will necessitate putting your prices up. You may feel that you need to stock new lines of products, in which case, your task is to contact suppliers and set up new relationships.
Allow your business plan, and the model upon which your profitability is built, to dictate how you go about securing more sales in 2023, and more profits from those sales. You need to ensure that your firm is growing and growing sustainably. So, any sales and marketing effort should always be backed up by some deep thinking on your direction in the coming year.
Make 2023 a profitable year with these three important tips.
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