If you’re running an eCommerce business, chances are you’re doing some type of marketing on your own. Whether this be running promotions or posting on a social media platform.
But what if you want to start running ads and going big with marketing, should you outsource or keep it in-house?
Here is everything you need to consider on whether you should go in-house or outsource your eCommerce marketing.
The Pros and Cons of In-House Marketing
In-house marketing will always happen, regardless of if you decide to outsource or not. You’ll still need to run a few social media accounts and ensure that your customer service and pictures are up to date.
Expanding and hiring someone that comes up with an eCommerce marketing strategy does have its benefits though. First, you’ll have instant communication and say what you want to do. All you have to do is either walk over to their desk or call them over to yours.
The cons to hiring someone for marketing though is the cost of hiring someone. By keeping them on staff, you’ll have to accommodate for benefits, pay, and materials needed to run the marketing portion.
The Pros and Cons of Outsourcing
The pros of outsourcing can be quite numerous when you choose a good agency. They’ll be able to come up with an eCommerce digital marketing plan that caters to you and your target audience. They’ll use their tools with your services to create an eCommerce marketing strategy that boosts sales and doesn’t waste time.
The cons of outsourcing can be communication, but that comes down to the individual agency. Most businesses that specialize in marketing are constantly answering their emails and taking phone calls, as you’re their customer and they need to make sure that you’re happy with their services.
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Which Should You Choose?
If you’re running a small to medium-size business and want to live a stress-free life when it comes to marketing, you should go in favor of outsourcing. The ROI is pretty immediate and you’ll quickly find out why they specialize in marketing. You don’t have to worry about your marketing staff going on vacation and you taking up the reigns momentarily.
If you’re a multi-million dollar business, you can still benefit from outsourcing, but it might be easier to hire someone for marketing relations as well. Chances are that you’ll want more control over the brand and what happens, as the image has already been shaped and it’ll be easier to maintain internally versus externally.
eCommerce Marketing Can Be Simple
Whichever strategy you decide to go for when it comes to eCommerce marketing, remember that the goal is to do what is best for your business. That could mean giving up a little bit of control to watch the profits increase.
If you enjoyed the article and want to continue learning about how the digital world is changing, then feel free to check out the rest of our blog. If you know a business owner that needs to increase their eCommerce marketing, be sure to share this article with them.
