The digital age has changed the way people do business, and this is especially true for investment brokers, who increasingly rely on the internet to connect with potential clients and improve their online visibility. According to Fortune Business Insight reports, the global online brokerage market was valued at $8.28 billion in 2020 and is expected to reach $12.16 billion by 2028.
One of the best ways to achieve this goal is through search engine optimization (SEO). This guide explains how SEO can help your investment brokerage grow in today’s digital economy.
The Digital Age and Investment Brokerage
The investment brokerage industry has undergone many changes since the digital age began. The old marketing and advertising methods are being replaced by digital marketing, allowing brokers to reach a wider audience.
Investment brokers have always had access to traditional forms of marketing, such as print ads, radio ads, and TV commercials. However, these channels aren’t as effective anymore because people have become used to seeing them everywhere they turn.
For your business to stand out from the competition now more than ever, you must use SEO to improve visibility on search engines like Google and Bing. This can clear the geographical location and allow anyone to invest from anywhere. For example, if someone wants to invest in real estate, he or she can get information about any housing market online.
Phoenix’s housing market is currently going down. According to Redfin, the median sale price of a property in Phoenix is $410K, which is 8.7% down since the past year. This shows an opportunity for potential buyers, as they can now buy a property in Phoenix and wait for the housing market to rise again.
The Benefits of SEO for Investment Brokers
Implementing SEO for investment brokers has many benefits, whether in terms of global reach or enhanced credibility. Here are some common benefits of SEO for investment brokers:
Increased Visibility
SEO helps investment brokers to be found in search engines. When people are searching for products or services, they will often look for investment brokers on Google or Bing. If you are not ranking highly in the search results, your website will not appear, and potential clients may go elsewhere instead.
When it comes to getting more visitors to your website, SEO is one of the best ways to do so. It helps increase visibility across all platforms, including desktop computers, mobile devices, and tablets.
The more exposure a website has online means a higher chance someone will click through from their search engine results page (SERP), ultimately leading them back down another path towards converting into leads or sales opportunities down the line.
But ranking high on SERP is not easy to achieve, as all your competitors will try to do the same thing. Hence, it is best to collaborate with a local SEO agency that will understand both local and global SEO trends. For instance, if you are based in Phoenix and want to attract potential real estate buyers due to the declining market, hire an SEO agency in Phoenix.
A Phoenix SEO agency will help you create and implement an SEO strategy for better results. Most SEO agencies will include information like their work experience, ratings and reviews, awards & recognition, and customer success stories to attract new clients. For instance, WriterArmy, a Phoenix-based SEO agency, has listed its previous clients, like Further Insights, RealTech Webmasters, Gemfind Digital Solutions, etc.
You can use such information to compare different SEO agencies and pick the right one. Also, look for testimonials, as they can clearly hint at how the company has been performing in the past.
Greater Credibility
The more credible you are, your potential clients will likely trust you. This is especially important when dealing with investment brokers because they often have large sums of money at stake and need to know they can trust their broker to look out for their best interests.
It’s also important that search engines like Google see your website as a reputable source of information, which means providing high-quality content that adds value in some way or another. This can include anything from blog posts about investment strategies or even interviews with industry leaders. Anything that shows off how much knowledge and experience you have in this area will help build up credibility online.
More Targeted Traffic
SEO is about making your website visible to the right people. It helps you get more targeted traffic, leads, and customers.
With SEO, you can increase your site’s ranking on Google search engine results pages (SERPs) to appear higher than competitors’ websites when potential clients are looking for information about investment brokers near them. This will give you an edge over other firms because more people will see your offer before deciding which broker they should work with.
Improved User Experience
You must optimize your site for the user experience. The last thing you want is for a potential client to get frustrated while trying to find the information they need.
- Users will be able to find information quickly and easily. They should never have to spend more than 30 seconds looking for something on your site. Otherwise, they’ll leave and go elsewhere where their search is easier. It is seen across several industries that any user will just give a maximum of 54 seconds on any given website for his or her requirements.
- The navigation should be simple and clear so that users don’t get lost or confused by what’s happening on-screen at any given time.
- Searching for information shouldn’t require too much effort. It should take no more than two clicks from anywhere within the site before landing on exactly what was searched for, or better yet, a few options from which one can choose based on personal preference.
The Elements of Effective SEO for Investment Brokers
- Keyword research. For any content to be effective, it should be optimized for search engines. This means your pages should include words and phrases that people will likely use when searching.
- Page optimization. Once you’ve identified the right keywords and phrases, it’s time to ensure they’re included in the right places on your website so that Google understands what each page is about and how it can help its users find what they need quickly and easily.
- Links (backlinks). Backlinks help boosts rankings because Google sees them as endorsements from authoritative sources that tell them this is an important site worth ranking highly in its search results.
- Content marketing (social media). Writing compelling articles or blog posts about investment topics will attract readers who share them via social media platforms like Facebook or Twitter.
Developing an SEO Strategy for Investment Brokers
SEO is a long-term strategy. It takes time to see results, so you need to be patient. If you’re willing to do the work right, SEO can help you grow your business and increase its value over time. For instance, according to the National Realtor Association, a whopping 41% of homebuyers look online while searching for a property to buy.
SEO isn’t just for big companies; it’s also essential for investment brokers who want their digital presence to stand out. As an investment broker, you have access to valuable information about your customers, not just what they like but also where they go online, what websites they visit, etc.
Conclusion
SEO is a powerful tool for investment brokers. It can help you reach more clients, increase sales and boost your overall business. The best part about SEO is that it’s affordable and easy to implement. If you’re looking to improve your website’s visibility in search engines like Google or Yahoo., investing in SEO is worth considering.
Read also: In What Way Does SEM Benefit My Business?
