In-store retail media include audio and visual-based advertising consisting of ad campaigns displayed on screens, signage, and even audio content that helps create a unique brand identity and promote awareness. Leveraging in-store audio through customizable playlists and quality in-store retail media solutions, Qsic offers the best services through its creative team and tools. The company serves as a reliable and professional in-store retail media solutions provider offering audio solutions in the form of licensed music and ad campaigns played in the forefront and back of a retail store. The in-store audio campaigns help in enhancing the overall shopping experience and create a customer-friendly ambiance. Following are the solutions that the company offers for brands and their retail stores at different locations:
1. AI-driven and self-curated background music playlist creation
Qsic offers end to end customizable music playlist creation through a reliable AI-based platform and a team of qualified professionals. A self-created and personalized background music playlist is created by the company that is in accordance with the brand’s identity. The best music from different artists and genres are included in the playlist from slow jazz music to pop music that aligns with the brand’s image and customer preferences. Moreover, the playlist is customizable which can be easily altered and updated according to the performance of the ad campaigns and needs of the brands and customers. Opting for a data driven approach, the company ensures the best music playlist creation and optimization solutions are delivered to their clients.
2. Audio automation
Apart from delivering the best customizable music playlists, the company even insurers the audio solutions delivered or created and managed without the intervention of the retail stores and brands. They take care of every aspect right from audio creation, ad campaign management, and even their optimization. They even help schedule audio campaigns for various retail stores located at different locations and deliver automation solutions that do not affect normal business operations. The company reduces the hassle of the in-store teams by managing every aspect right from creation to optimization and management.
3. Data driven insights and optimization
Qsic even understands the benefits of data driven analysis and insights for audio campaign management and optimization. They analyse the point of sale data and effectiveness of a particular audio ad campaign created for a brand. Through deep data insights, they examine the performance of the in-store audio campaigns and optimize the same for better performance. They help improve the customizable playlists, refine the audio marketing strategies, and even improve the product placements that can benefit brands and retail stores exponentially.
Qsic in-store retail media solutions help enhance customer experience, increase sales and conversion rates, build brand awareness, and serve as the best and most cost-effective marketing tool that brands can adopt. With complete support and assistance, the company helps with audio ad campaign creation, its management, and even commercialization across various locations. With the help of their customizable audio solutions, retail stores and brands can deliver a personalized shopping experience to their potential customers and ensure the overall retail atmosphere stays enjoyable, engaging, and fresh.
