In today’s digital world, it’s more important than ever for businesses to optimise their websites and online presence for local search. A good local SEO strategy can help you gain visibility in local search engine results pages (SERPs), increase website traffic and boost your business’ brand recognition—all of which can lead to increased conversions.
The process of optimising your business for local search can seem complex, especially if you don’t have search marketing experts like Nth Degree to guide you. Here are some tips on how to optimise your business for local search:
1. Optimise your Google My Business profile.
A major component of an effective local SEO strategy is making sure that your Google My Business profile is up-to-date and properly optimised. Your profile should include your business name, address, phone number (NAP), hours of operation, website URL and other relevant information.
Furthermore, be sure to add photos of your business and location to help customers get a better sense of what you offer.
2. Add location pages.
Location pages are a great way to target customers in specific areas. These are pages dedicated to each location, containing relevant information, such as services offered, contact details, pictures and more. Adding location pages helps search engines like Google to better understand your business’ geography and helps you appear in local SERPs.
3. Utilise local keywords.
Incorporate keywords related to your business and its locations in your content and meta tags. When used correctly, local keywords can help boost your site’s visibility on local SERPs and attract more customers from the area you’re targeting.
You’d also want to include your city or town name in page titles and headings whenever possible. This will further help search engines understand your business’ location.
4. Get listed in local directories.
Submitting your business to online directories such as Yelp, Yellow Pages and Foursquare can also help boost your local SEO. Listing your business on these sites will make it easier for customers to find you and give them more options for accessing the information they need about your company.
5. Create a blog.
Blogging is an effective way to boost your visibility in search engine results pages and reach potential customers in your area. Try to write blog posts that are relevant to the local market you’re targeting.
For example, you might discuss upcoming events or seasonal activities that people in the area would be interested in. Be sure to optimise the titles and content of your blog posts for local keywords.
6. Ask for reviews.
Encourage customers to leave reviews about their experiences with your business on sites like Google, Facebook and Yelp. Positive customer reviews are a great way to boost visibility in local SERPs, as well as build brand trust and establish credibility among potential customers.
Conclusion
Optimising your business for local search can help you gain more visibility online and drive more traffic to your website. By following the steps we outlined above, you can ensure your site is properly optimised and you can look forward to reaping the rewards of increased conversions and exposure.
Read Also: What Is SEO, OnPage & Content Strategy
