Instagram is one of the most popular social media platforms for teenagers today. According to a recent study, in 2022, over 78% of American teenagers will be using Instagram.
This article will take a closer look at how teenagers are using Instagram today and what is driving its growth. We also recommend visiting the story-based website Appticles, which helps businesses and entrepreneurs adapt to the ever-changing social media landscape.
So let’s explore the future of teenage social media habits on Instagram and what businesses can do to adapt.
Why Have Teenagers Flocked to Instagram in Recent Years?
The teenage demographic is often one of the most sought after and difficult to reach. The average age of a teenager is now 17, which means that they are in their late teens or early twenties. In addition, this generation has been raised with technology and mobile devices, which has made them more likely to spend their time on social media sites like Instagram.
Several factors have contributed to the growth of Instagram among teenagers:
- The first is that it is a very visual platform. Photos and videos are easy to consume, and they can be shared with just a few clicks. This has made it popular for sharing personal moments, as well as for following celebrities and influencers.
- Another factor that has made Instagram popular among teenagers is its focus on messaging. In addition to being able to post photos and videos, users can also send private messages to each other. Therefore, it is a great platform for staying in touch with friends and family and making new connections.
- Finally, Instagram has appealed to teenagers by offering them a sense of community. Many groups and pages on the platform allow users to connect with others who share their interests. As a result, it is an excellent place for teens to interact with each other and make new friends.
Looking at all of these factors, it is clear that Instagram has a lot to offer teenagers. And with its user base continuing to grow even more, teens will likely be using the platform in the years to come. So how many teens will be using Instagram in 2022?
How Many Teens are Using Instagram Today and What is Driving Groth?
Instagram is one of the most popular social media platforms among teenagers. 72% of US teens ages 13-17 use Instagram. The number of US teens using Instagram has increased by 23% since 2015. And it is expected to grow to 26 million by 2022.
What is driving the growth of teenage social media habits on Instagram? There are a few factors:
- The increasing popularity of smartphones among teenagers. 94% of US teen smartphone users say they use their phone to access social media sites like Facebook, Twitter, or Instagram.
- The increasing popularity of visual content. Teens prefer to consume visual content, and Instagram is a highly visual platform.
- The increasing popularity of Instagram Stories. 33% of US teen Instagram users say they use Stories daily, and this number is only expected to grow.
How Can Brands Reach Teens on Instagram?
Teens are a significant part of the Instagram user base and hold much buying power. To reach them, brands need to understand how they use the platform and what they can do to better engage with this target audience.
Here are a few tips:
- Use influencers: Teens are highly influenced by the people they follow on social media. So if you can get teen Instagram influencers to promote your brand, you’ll be able to reach many potential customers.
- Use popular hashtags: Hashtags are a great way to reach new users on Instagram. When you use popular hashtags, you’ll be able to get your content in front of more people who might be interested in what you have to offer.
- Run contests and giveaways: Everyone loves a good competition or giveaway, and teens are no exception. If you run a game on Instagram that is relevant to your audience, you will be able to reach a lot of new people.
- Use Instagram Stories: Instagram Stories are a great way to connect with your audience on a more personal level. You can use them to give sneak peeks of new products, run polls, or just show the behind-the-scenes of your business.
By following these tips, you’ll be able to reach more teens on Instagram and grow your business.
An Insight into the Future of Teenage Social Media Habits on Instagram
It’s no secret that teenagers are some of the most active social media users. A recent study showed that 97% of teens in the United States use at least one form of social media. And with over 800 million monthly active users, it’s no surprise that Instagram is one of the most popular platforms among young people.
But what does the future hold for teenage social media habits on Instagram? Let’s look at some of the critical factors influencing how many teens use Instagram in the following years.
- The first and perhaps most crucial factor is time. As we all know, teenagers are notoriously busy creatures! They’re juggling school, extracurricular activities, part-time jobs, and social lives while trying to figure out who they are and what they want to do with their lives.
So it’s no wonder that many teens feel like they don’t have enough time to keep up with all their social media accounts. A recent study found that 61% of respondents said they had taken a break from social media in the past year because it was simply too time-consuming.
- Another critical factor influencing teen social media usage is FOMO, or the “fear of missing out.” With so much happening in the world and so many friends sharing their experiences online, it’s easy to feel like you’re not doing enough with your life.
However, it’s important to remember that everyone experiences FOMO to some extent – teens included. In fact, according to one study, 78% of respondents said they experience FOMO when they see others having fun on social media without them.
Conclusion:
So there you have it. By 2022, we predict that Instagram will be the most popular social media platform among teenagers, with 97% of teens using the app. The main reasons for this growth are likely to be because of the increasing popularity of mobile devices and the growing trend of visual content consumption online.
