Family entertainment centers need to frequently update their offerings and refresh their facilities to keep guests coming back. As trends change and new technology emerges, parents and children alike expect novel experiences. Through strategic renovations and attraction updates, family fun centers can maintain relevance, boost revenue, and make the most of their space.
Evaluate Current Offerings
The first step is taking an honest assessment of your current attractions and amenities. Look at your facility through the eyes of a first-time guest. Do certain games or activities seem outdated or stale? Make a list of areas needing improvement. Also, note any outdated décor that could use refreshing. Survey staff members and regular guests to gain additional insight into changes they’d like to see. Pay attention to any negative reviews mentioning your venue seems “tired” or “in need of updates.”
Add Fresh Attractions
One of the most effective ways to revive your facility is adding new attractions and activities. Look at the latest trends in family entertainment to determine what to incorporate. Popular additions include trampoline parks, inflatables like a Galaxy Fun Park, indoor go-kart tracks, virtual reality experiences, escape rooms and laser tag. If your budget allows, consider a significant new investment like a zip line, rock climbing wall or ropes course. Even small enhancements like new arcade games, a toddler soft play area or party rooms help. Offer seasonal attractions like mini golf in summer or bumper cars in winter.
Renovate and Reconfigure
Renovating outdated areas of your venue is equally important. Give your lobby, restaurant and party rooms a fresh coat of paint and new furniture if needed. Replace worn carpeting and faded wallpaper. Upgrade your arcade with new machines and divide open areas into themed zones. Reconfigure redemption counters and snack bars to improve flow. Evaluate ride placement and make adjustments so higher throughput attractions aren’t bottle-necked. Ensure party rooms have current audiovisual equipment and décor.
Enhance Exteriors
Curb appeal is key, so don’t neglect your building’s exterior. Repaint or power wash faded surfaces. Landscape with colorful flowers and plants. Update the marquee with brighter LED lighting. Refresh parking lots and walkways. Offer comfortable seating areas outside. Replace worn exterior signage with modern digital displays. Keep the grounds immaculately maintained and well-lit.
Promote Renovations
To maximize your investment, heavily promote any significant renovations or new attractions like an inflate-a-park. Issue a press release and contact local media to arrange coverage. Update your website, social media and all marketing materials with photos and details of new offerings. Create special opening event days with giveaways and contests to drive traffic. Run social media ads showcasing your changes. Offer deep discounts on passes and packages to bring in guests. Your refresh is an opportunity to reignite community buzz and position your venue as “new and improved.”
By continually evaluating their offerings, renovating dated areas, and incorporating fresh attractions, family entertainment centers can keep guests coming back year after year. Strategic revitalization is key to remaining both relevant and competitive in this evolving industry.
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