One of the most common things to pop up when you search for an online betting site or an online casino is a review. Someone from elsewhere has taken it upon themselves to review the brands.
Of course, there are benefits to it for the reviewer. Mostly affiliate income. But if the review is not transparent and doesn’t reflect on the actual betting experience, the reviewer is destined to fail.
If you’re wondering what a perfect online betting site review should look like, read the 20Bet review from BetZillion. BetZillion is one of the most transparent platforms if reviews are your thing.
The ultimate purpose of this Apzo Media guide is to shed light on the importance of reviews in the online sports betting industry. We’ll look at how reviews are crafted, their purpose, and most importantly, how to tell a good review from a bad one.
What Are Brand Reviews for Online Betting? – Apzo Media
The term “review” is pretty self-explanatory. By definition, it’s a “formal assessment of something to institute change if necessary.”
As you can see, the person reviewing must know about the product or service from top to bottom if he/she wants to suggest changes. This is referring to no one but a betting expert in our context. Simply put, it means checking the features of “something”, in this case, an online betting site, and suggesting changes if necessary.
Interestingly, all of the reviews you can find on BetZillion are crafted by experts. These people have decades of first-hand experience with betting on sports. So, they know which features are helpful for the bettors and which are not.
Things an Independent Review Should Contain
When reading a review of a product or service, you expect to find every bit of information that is important for the purchase decision. The same goes for an online betting site review. It should cover all areas of an operator so the reader can make an informed decision.
To know more – check this link – https://www.youtube.com/watch?v=MQv_I9VWwkw.
The Background
A review must include background information on the company to build credibility for the betting operator. While it may not be directly related to the betting experience of the reader, it has psychological benefits.
For example, you would trust an online sportsbook more if it’s been around for a while. For instance, 20Bet has been in operation since 2010. This kind of industry experience builds up the credibility of the operator.
It also helps build credibility for the reviewer because it shows their depth of knowledge and research abilities.
License Information
Any sensible reviewer with industry knowledge will include the licensing information in an online sportsbook review, ideally within the first 2 headers. It’s simply because a license is crucial to prove the legitimacy of an online betting site. Would you be willing to bet at a platform that’s not regulated by any authority?
Your answer should be no, no matter where you are. The review should mention the licensing authority along with the license number. It doesn’t hurt to share some facts about the authority to build even more credibility for the review.
Bonus Data
Believe it or not, online bonuses are the most significant selling point for most iGaming brands. If you think about it, the betting features and markets don’t have a lot of room for innovation. So, all the creativity goes into designing the bonuses. And who doesn’t like bonuses?
That is why the bonus section is usually one of the first 5 headers in an online review. But only including the bonuses is not the end of the tale. The reviewer must include crucial data like the wagering requirement, minimum odds requirement, qualifying bets, expiry dates, and payment restrictions.
The bonus section is one of the best to judge the good the review is. We know it because we’ve read the reviews on BetZillion. According to experts, extracting the terms and conditions for most bonuses is a tedious task. Also, you need to know where to look and how to interpret the terminology in plain English.
When you read a good quality sportsbook review, you’ll understand what you have to do and what things are at stake. As a result, you’ll be able to withdraw the bonus as real money.
But a shady review with no transparency will only list the terms without any explanations. While it could work for experienced bettors who already understand the terminology, it will be a nightmare for newcomers.
Elaboration of the Sports Section
If we use common sense, it’s not hard to understand why the sports betting features are the essential elements of a review. Every reader is reading the review to bet. And the job of the study is to “convert”.
How would it work if the main activities on the platforms were not explained well? From what we’ve gathered from betting experts, a review must shed light on the available sports for betting.
It should cover the tournaments throughout the year, what markets to expect, what to expect from live betting, whether the betting site offers live streaming, etc.
If you come across a review that lists the available sports without mentioning the markets or odds, it’s safe to assume that the reviewer isn’t an expert. When you’re reading a review, make sure you go through the sports section and look for the following:
- List of available sports
- Estimation of the number of markets
- Live betting and live streaming features
- Odds format and quality
- Unique features like cash out and bonus boosts
Compatibility
At this point, it’s possible to place bets from smartphones and desktops. So, it only makes sense to include both aspects in a review. A good sportsbook review should always have a section that assesses the platform’s compatibility.
How well does it run? Does it offer a downloadable app? How does the app perform? Does the mobile site load correctly? All of these questions should be answered in a review.
Customer Support
The last thing an online sportsbook review should include is an evaluation of customer support. A brand is as good as its customer support. At least, that’s what we believe here at Apzo Media.
The evaluation of the support team will give you a good idea of what to expect when something goes wrong. The more detailed the explanation is, the better it is for the readers.
Steps to Verify Whether a Review is Legit or Not
- If there is an option to share user reviews, check what other readers say about the study.
- Cross-check the facts, always. Once you do it a few times, you should know whether a review platform is transparent.
- Check for red flags regarding the website before clicking any links.
Good luck.
