Instagram is famous for its top-notch visual appearance, and millions of users visit Instagram daily for content consumption. So, the audience is there, we just need to find the right way to tell our story to them, and consequently, it will grow our business.
Video is a popular mode of marketing on social media, especially Instagram. And for this reason, we need to follow some necessary details while creating video ads for Instagram. Various advertising templates are available for video ads and they can rescue your campaign anytime. You can create video ads from scratch which gives you more flexibility to show our product. In this article, we will discuss methods for creating a growing business using Instagram video ads. Let’s dive right into it.
What To Keep in Mind While Creating YouTube Video Ads?
A few essential factors determine the quality of video ads. We need to follow some basic rules for video ads on Instagram.
Branding is key
When creating video ads, we must ensure that we abide by our branding standards. It is of utmost importance to maintain a level of standard while creating video ads for Instagram. We must use original brand colors, fonts, and high-quality logos in videos. The font, colors, and overall branding element stays with the audience. So, it is crucial to keep them alike on every platform.
Quality to The Rescue
We need to use high-quality images or footage in a video ad. We can take inspiration from advertising templates to learn ways to create high-quality content. Also, we need to ensure that we upload the final product in high resolution.
Mobile Optimized Content
People nowadays search for everything on their mobiles instead of computers. Also, the audience uses social media platforms like Facebook, Instagram, LinkedIn, etc., between their work. Therefore, we need to prepare videos that fit within the mobile resolution.
Work on Captions
Apart from the sound and video, captions are an excellent way to keep the audience engaged. Animating the captions will attract the users who are scrolling Instagram on mute.
Trendy and Relatable
Following the trend of videos going viral on Instagram can be an inspiration while creating a video. Expert ad creators blend the trend with relatable content to create videos. And we need to follow that too! We can use real-life events or situations to forecast our product or service; that way, the audience will be interested in watching our ads.
What Are the Instagram Video Ads Specifications?
Instagram is an excellent photo and video-sharing option. If we ignore the dimensions, our photos and videos will look unprofessional. Some parts might be cropped or will adjust to fit within Instagram’s canvas. So, it is crucial to know the video dimensions before making ads. This work can be done easily if you are using an online video ads maker because that will give you the exact dimensions of any platform.
Numerous quality advertising templates are available online that give a clear idea of the video. Tweaking and putting information in them is enough to get a good-looking professional video.
Nonetheless, creating videos with the size, length and dimension beforehand is easy. Also, we can show our video ads made from Instagram advertisement templates.
Here is a complete guide to Instagram video ads size:
Instagram Stories
- Format: MP4 or MOV.
- Resolution: 1080×1080 pixels.
- Ratio: 9:16.
- Video Length: 2 minutes.
- Video Size: 4MB.
Instagram Feed
- Format: MP4 and MOV.
- Recommended resolution: 1080×1080.
- Aspect ratio: 4:5.
- Video Size (Max): 30GB.
- Video Length (Max): 2 minutes.
Instagram Reel
- Format: MP4 and MOV
- Resolution: 1080×1080
- Ratio: 4:5
- Video Size (Max): 30GB
- Video Length (Max): 2 minutes.
In-Stream Video
- Format: MP4 and MOV
- Resolution: 1080×1080.
- Ratio: 4:5
- Video Size (Max): 30GB
- Video Length (Max): 2 minutes
Instagram Carousel
- Format: MP4
- Resolution (Min): 600 x 600 pixels.
- Resolution (Max): 1080 x 1080 pixels.
- Ratio: 1:1
- Video Size (Max): 4GB / video card.
- Video Length (Max): 60 seconds.
- Limit: 2-10 videos cards/ad.
In-Stream Video
- Resolution: 1080×1080
- Ratio: 4:5
- Formats: MP4 and MOV
- Video Size (Max): 30GB
- Video Length (Max): 2 minutes
How To Set Up Instagram Video Ads?
Now that we have learned about the video dimensions and specifications for creating a video for Instagram ads, it’s time to know how to publish them on Instagram. People who have doubts can check Instagram Advertisement Templates for better understanding and assistance.
Ad Tools
Once we have prepared the video, we need to locate the professional dashboard under the profile section of our Instagram handle.
Here, we can see all the information on our Instagram page, like Insights, further steps to improve our handle, etc.
Note: We can also see the account details in Facebook Insights.
Under Your Tools, we will find Ad Tools using which we can create ads.
Choose Video
We can create ads from the video we have just prepared. Under the Create Post option, we can select the latest and old videos to advertise on Instagram.
Select Goal
After selecting the video, it’s time to fix our goal. Here, we can choose from three objectives: more profile visits, more website visits, and more messages. Each goal serves a specific purpose. So, we can select the goals of our video ad.
Determine Audience
To allow our videos to perform well, we must ensure they reach the right audience. In the Audience tab, we can control the audience from here or use an ad creator’s help to get this right. Remember, if we want to grow our business, we must market it to the right audience.
Budget & Duration
Like the audience, the Budget and Duration of the video ads will determine the final result. We can choose the duration and budget in the Budget & Duration window.
Review and Publish
If all the steps are carried out successfully, it’s time to review and publish all the selections. The video ad will go under review, and after the review process is complete, the video ad will start running.
Final Thought
Social media ad creators use Instagram video ads to their fullest for brand promotion. So, why shouldn’t we? After all, Instagram is a place for sharing videos and photos. And that’s why a vast audience visits Instagram daily. To grow our business the right way, we need to follow the tips mentioned above and ensure that the videos are structured well to fit in the Instagram canvas. Examine and take appropriate steps to grow your business.
Read Also : What Is Instagram Story Viewer? Things To Know About It
