Your company name is one of the first things that customers will notice about your business. It’s important to choose a name that reflects your brand and is easy to remember. But coming up with a good name can be tough- there are so many factors to consider!
Here are 15 tips to help you come up with a great company name:
1. Think about what you want your name to represent.
What are the values of your business? What do you want customers to think of when they hear your name? Brainstorming with a team can be helpful for this step.
2. Keep it simple.
A name that is too complicated or hard to spell will be difficult for customers to remember. You want them to be able to find you easily online and in person.
3. Make sure the name is available.
Before settling on a name, do a quick search online and on the USPTO website to make sure it isn’t already in use. You don’t want to run into any legal trouble down the road.
4. Try different variations of the same name.
If your first choice is taken, try a different spelling or initials. Sometimes just changing one letter can make all the difference.
5. Consider your target market.
Who are you selling to? What kind of name will appeal to them? A funny name might not be appropriate for a law firm, for example.
6. Keep it short.
Long names can be difficult to remember and hard to fit on signs or business cards. 7-10 letters is ideal.
7. Make sure the name is easy to pronounce.
If people can’t say your name, they won’t be able to tell others about your business. Try saying the name out loud to see if it sounds natural.
8. Avoid puns or play on words.
They might be clever, but they can also be confusing for customers and make your business seem unprofessional.
9. Think about the future.
Your company name should be flexible enough to grow with you as your business expands. Avoid names that are too specific to one product or service.
10. Avoid using your own name.
While it might be tempting to use your own name, it’s often better to choose something else. What if you decide to sell the business one day?
11. Do a trademark search?
You can do this yourself or hire a lawyer to do it for you. This step is important to make sure you aren’t infringing on anyone’s intellectual property.
12. Get feedback from others.
After you’ve come up with a few possible names, run them by family, friends, and potential customers to see what they think. Ask them if the name is easy to remember and pronounce, and if it gives off the right impression of your business.
13. Test out the name online.
See how it looks in various fonts and on different types of websites. You want to make sure it’s legible and looks good in a variety of contexts.
14. Make sure the domain name is available.
If you’re planning to have a website, you’ll need to make sure the domain name is available. Try different variations if your first choice isn’t available.
15. Choose a name that you can trademark.
This will give you legal protection for your business name and help you stand out from competitors.
Take your time when choosing a name for your business- it’s an important decision that you’ll have to live with for a long time! And if you get stuck, there are plenty of resources and professional naming companies that can help.
When you’ve finally settled on the perfect name, make sure to register it with your state and file for a trademark to protect it. Congratulations- you’re on your way to building a strong brand!
Conclusion:
After going through these steps, you should have a great company name generator that represents your values, appeals to your target market, and is easy to remember and pronounce. Make sure to do a trademark search and register your name to protect it from being used by others. And congratulations- you’re on your way to building a strong brand!
