It seems that in 2022 social nets are more popular than ever. The pandemic has changed the world forever and many industries have become even more digital than before. Today, various social platforms are no longer just a place where teenagers hang out, grimacing at the camera. There is quite an adult paying audience, which is potentially interesting for many businesses. Therefore, having an account for a brand is not a luxury, but a necessity. How can a novice entrepreneur manage social accounts if there is no marketer? Let’s look at some useful tools.
3 tools that can save your time
Gone are the days when everything had to be done by hand. Automation is the key to success. And although social media promotion is very important, you cannot devote all your time to it. You also need to manage your business. Therefore, use these tools, most of which do not require special knowledge and skills. In addition, these services are free.
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Social platforms automation.
Inflact has developed a very useful resource that anyone can use. It has a lot of useful options. This is an IG video downloader, a hashtag generator, and an AI-driven bot for likes and following. And best of all, it’s at no extra cost. For example, to save Instagram video, go to the service website and paste the link to the post with the video of interest into the window on the main page of the URL. Press the “Search” button and wait up to 30 seconds. Nothing more needs to be done. The clip will be automatically saved on your computer or phone. Similarly, everything is simple with other options, even your grandmother can figure it out.
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Schedulers.
These programs help organize the work process and set goals. You can appoint deadlines, include reminders of due dates. Top planners are Trello, Todoist, and MindMaster. Trello is for organizing work with text content. There is a free version, you can do without a browser, install the application on your mobile. Todoist is an SMM tool with unlimited customization options for due dates and alerts. In the free version, the basic functionality is loaded with convenient process automation. The first 30 days can be used for free. Then you need to choose a tariff: $3 (for professionals) or, $5 (business). MindMaster lets you manage information in a visual form, the program is based on an analysis of the psychology of thinking. You can create mind maps from scratch or use ready-made templates.
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Content planning tools.
Previously, you had to buy paid programs to schedule publications at the right time. Now there is a free functionality of Facebook Business Suite. You can register your company and link your Facebook page to your Instagram account. In the scheduler, you can pre-set the date and time when you want to publish a picture or text. If you check 2 checkboxes next to the names of the social network, then the same content will be published on two social networks at once. It is very comfortable. You can also quickly reply to comments and direct messages, delete negative comments and block ill-wishers. In addition, you will see statistics on how many people have read your post.
As you can see, there are no special secrets. Before you buy a subscription to some expensive social networking program, try to get hold of the free tools. Sometimes they are no less effective than their expensive counterparts. Read the instructions carefully and watch the tutorial videos. And you will succeed. To effectively promote your business on Instagram and Facebook in 2022, it is not at all necessary to hire a whole staff of specialists. If you are just starting out and have a small budget, you can do it on your own. If things go uphill, you can always hire assistants.
Over time, you can spend a little on targeted advertising. Here it is better to involve a specialist so as not to waste money. Or watch video instructions from Facebook on how to set up ads on your own. The main thing is that your content should be interesting, attracting the attention of the audience. Otherwise, advertising will not give the desired effect.
The audience of various social platforms is increasing every day. This is a new reality, and we all need to accept it. Today, people communicate online, get acquainted online, and make purchases also online. And this applies not only to young people but also to middle-aged individuals. If you don’t already have a social media account for your business, now is the time to register one. Because your competitors have done it for a long time. So, you should keep up with the trends, this is the only way you can stay afloat.
