Is your business using text message (SMS) marketing? If the answer is ‘no’, you could be missing out. While some experts think that SMS marketing is declining, the vast majority think it’s still a valid marketing channel that directly links consumers. In fact, offering immediate attention is crucial for customer satisfaction, which is why companies should take advantage of one-on-one text messaging with customers. Being able to talk directly to your customers as needed will change the way you communicate.
Here are some reasons to consider using text message marketing.
Direct Line to Customers
There’s no denying that SMS marketing is a direct line to customers. You can target your SMS campaigns by time, location, and audience (demographics), and you get immediate feedback from customers who receive your messages. As long as you follow laws and regulations laid out by organizations like the MobileMarketing Association (MMA), there’s no reason why you can’t utilize this direct line to your customers.
Easy to Track Performance
Another benefit of SMS marketing is the ability to track how your campaigns are performing. Since you can use tools like shortcodes for tracking, there’s no need to guess whether or not your campaigns are working. Instead, you can see response rates and audience demographic information at a glance, which means you spend less time trying to figure out if what you’re doing works and more time optimizing.
Interact with Customers Quickly and Simply
Another benefit of SMS marketing is the ability to interact with customers quickly and simply. With the right tools, you can plan out SMS campaigns in advance, set up automation rules, and send targeted messages at the right time to influencers or potential customers. If your business needs to respond to individual customer inquiries, then there’s no faster way to respond than via SMS. You can integrate an SMS API with your business system for simply great results. This type of gateway service makes bulk SMS marketing a cinch.
Easy to automate
With the WinRed SMS platform, you can automate SMS marketing campaigns. You can schedule messages to be sent at certain times and save yourself lots of time. WinRed is very useful, especially for small business owners who want to experience SMS marketing campaigns.
Results Are Immediate
The final reason to consider SMS marketing is the immediacy of results. You can start an SMS campaign and see results within hours, which means you won’t be wasting time with ineffective strategies that don’t yield any results. Plus, as long as your business follows all relevant laws and regulations, there shouldn’t be any fear of repercussions.
Easy to Personalize
Another benefit of SMS marketing is the ability to be very personalized. Businesses can share coupons, deals, and special offers with targeted audiences- no more spamming out messages that are sent out en masse with little thought given to relevant content. Since most people keep their mobile numbers close to hand, sharing personalized coupons and deals is easier than ever.
Conclusion
There are many reasons to consider using SMS marketing. The direct line to customers, ability to track campaigns with ease, and interact with customers quickly is just the beginning. Since results are immediate and businesses can be very personal with their messaging, there’s no reason not to at least experiment with this type of marketing. Make sure you follow all relevant laws and regulations to ensure you don’t get into any trouble.
